2024 NAAMO Annual Conference and Brand Manager Program
Host: North Carolina Department of Agriculture & Consumer Services
Hotel: DoubleTree Asheville – Biltmore
115 Hendersonville Rd, Asheville, NC 28803
+1 828-274-1800
Guest Room Booking: View your attendee website
Event attendees can now reserve rooms by using the attendee website link above.
Room rate is $135.00 per night.
Contact: John Hammond
N.C. Department of Agriculture & Consumer Services
919-302-3586 mobile
919-707-3160 office
john.hammond@ncagr.gov
Tentative Agenda
Sunday, July 21
2 p.m. | Registration – Burghley B Room |
3:30 p.m. | Welcome and overview of NC Agriculture – Burghley B Room |
4:45 p.m. | Preview of next 4 days – Burghley B Room |
5:00 p.m. | Break |
7 p.m. | Welcome Reception/Gift Exchange – Gallery |
9 -11 p.m. | Networking Session – Stuyvesant with Terrace/John Cecil Room |
Monday, July 22
7 – 8 a.m. | Breakfast – Burghley B Room |
8 a.m. | Market Excellence Award Presentations |
9:30 a.m. | Depart Hotel for Tours |
10 a.m. | Tri-Hishtil – Mills River
Tri-Hishtil specializes in the greenhouse production of grafted vegetable plants with a focus on watermelons, tomatoes, cantaloupes, peppers and eggplants. |
11:45 a.m. | Lunch at Bold Rock Cider |
1:15 p.m. | Van-Wingerden International – Mills River
Van-Wingerden is a wholesale greenhouse, grower and supplier of Nature’s Heritage plants and flowers. |
2:45 p.m. | Revis Farms – Flat Rock
Revis Farms is a family farm in Flat Rock, NC that grows vegetables, apples, and beef cattle. Revis Farms operated many fields, a packing house and farm stand. |
4:15 p.m. | Depart for downtown Asheville |
5 p.m. | Cultivated Cocktails
From Grain to Garnish: Outside Asheville, in the scenic valley community of Reynolds, our distiller’s craft, batch and bottle by hand. In addition to our showcase distillery downtown at 25 Page Avenue, our production facility is where the magic happens. |
5:45 p.m. | Dinner on your own |
8 – 11 p.m. | Networking Session – Stuyvesant with Terrace/John Cecil Room |
Tuesday, July 23
8 a.m. | Depart hotel for tours – Boxed Breakfast |
9 a.m. | Oaks Unlimited – Waynesville
Oaks Unlimited, Inc. is a hardwood supplier of red oak, white oak and poplar lumber to the local community and to companies worldwide. |
10:45 a.m. | Sunburst Trout – Waynesville
Sunburst trout is a 3rd generation family-owned & operated innovative and modern trout farm and production facility. |
Noon | Lunch – WNC Livestock Center – Canton |
12:30 p.m. | USDA Updates
Market News Updates – Russell Avalos, Assistant to the Director Livestock, Poultry, and Grain Market News Division Specialty Crops Update – TBD National Agricultural Statistical Service Update – Troy Joshua, Director, Statistics Division AMS Updates – TBD |
1:45 p.m. | Mountain Research Station – Kyle Miller Superintendent
The Mountain Research Station acreage is primarily dedicated to row crops and horticultural crops, which range from 2,600 to 3,200 feet, are representative of the region. Research activities include work with field and forage crops, horticultural crops, Christmas trees, burley tobacco, and livestock. |
3 p.m. | WNC Farmers Market
The Western North Carolina Farmers Market is one of four state-owned/operated farmers markets in N.C. This 36-acre State Farmers Market overlooking the Blue Ridge Mountains is dedicated to supporting local farmers.
WNC Foodworks’ state-of-the-art test kitchen is equipped with cutting-edge culinary facilities and advanced technology. |
5 p.m. | Arrive back to hotel |
6 p.m. | Depart hotel for awards banquet |
6:30 p.m. | Awards Banquet – Governor’s Western Residence |
9 p.m. | Bus returns to hotel |
9 – 11 p.m. | Networking Session – Stuyvesant with Terrace/John Cecil Room |
Wednesday, July 24
7 – 8 a.m. | Breakfast – Burghley B Room |
8 a.m. | NAAMO Regional Meetings and Reports – Burghley B Room |
9 a.m. | NAAMO Business Meeting – Burghley B Room |
9:30 a.m. | National Association of State Departments of Agriculture – RJ Karney, Senior Director Public Policy – Burghley B Room |
10 a.m. | Keynote: Patrick Ford, Ford’s Produce Company/Bone Suckin’ Sauce – Burghley B Room |
11 a.m. | Presentations and Panel Discussion Private Sector – Burghley B Room
• Leah Ashburn, Highland Brewing • Leah Howard, Cultivated Cocktails |
Noon | Lunch – on your own |
State Branded Programs – Burghley B Room | |
1:45 p.m. | Brand Guidelines and Style Guides – April Keeton, Got to Be NC Program Administrator |
2:25 p.m. | What is the Value You Provide to Your Members – Alicia Kimzey, GO TEXAN Coordinator |
3:05 p.m. | Networking and Events – Kathryn Idzorek, GO TEXAN Events |
3:45 p.m. | Break |
4:00 p.m. | How to Promote and Build Your Brand – Ron Simmons, NC Department of Agriculture & Consumer Services |
5:00 pm. | Beg, Borrow and Steal – Open discussion to share brand program successes |
6:00 p.m. | Dinner on your own |
8 – 11 p.m. | Networking Session – Stuyvesant with Terrace/John Cecil Room |
Thursday, July 25
7 – 8 a.m. | Breakfast |
8 a.m. | Tour Biltmore Farm Production Beef, Pork, etc. – Asheville |
10 a.m. | Return to Hotel and conclusion of program |