Agenda

2024 NAAMO Annual Conference and Brand Manager Program

Host: North Carolina Department of Agriculture & Consumer Services

Hotel: DoubleTree Asheville – Biltmore
115 Hendersonville Rd, Asheville, NC 28803
+1 828-274-1800

Guest Room Booking: View your attendee website
Event attendees can now reserve rooms by using the attendee website link above.

Room rate is $135.00 per night.

Contact: John Hammond
N.C. Department of Agriculture & Consumer Services
919-302-3586 mobile
919-707-3160 office
john.hammond@ncagr.gov

 

Tentative Agenda

 

Sunday, July 21

2 p.m. Registration – Burghley B Room
3:30 p.m. Welcome and overview of NC Agriculture – Burghley B Room
4:45 p.m. Preview of next 4 days – Burghley B Room
5:00 p.m. Break
7 p.m. Welcome Reception/Gift Exchange – Gallery
9 -11 p.m. Networking Session – Stuyvesant with Terrace/John Cecil Room

 

Monday, July 22

7 – 8 a.m. Breakfast – Burghley B Room
8 a.m. Market Excellence Award Presentations
9:30 a.m. Depart Hotel for Tours
10 a.m. Tri-Hishtil – Mills River

Tri-Hishtil specializes in the greenhouse production of grafted vegetable plants with a focus on watermelons, tomatoes, cantaloupes, peppers and eggplants.

11:45 a.m. Lunch at Bold Rock Cider
1:15 p.m. Van-Wingerden International – Mills River

Van-Wingerden is a wholesale greenhouse, grower and supplier of Nature’s Heritage plants and flowers.

2:45 p.m. Revis Farms – Flat Rock

Revis Farms is a family farm in Flat Rock, NC that grows vegetables, apples, and beef cattle. Revis Farms operated many fields, a packing house and farm stand.

4:15 p.m. Depart for downtown Asheville
5 p.m. Cultivated Cocktails

From Grain to Garnish: Outside Asheville, in the scenic valley community of Reynolds, our distiller’s craft, batch and bottle by hand. In addition to our showcase distillery downtown at 25 Page Avenue, our production facility is where the magic happens.

5:45 p.m. Dinner on your own
8 – 11 p.m. Networking Session – Stuyvesant with Terrace/John Cecil Room

 

Tuesday, July 23

8 a.m. Depart hotel for tours – Boxed Breakfast
9 a.m. Oaks Unlimited – Waynesville

Oaks Unlimited, Inc. is a hardwood supplier of red oak, white oak and poplar lumber to the local community and to companies worldwide.

10:45 a.m. Sunburst Trout – Waynesville

Sunburst trout is a 3rd generation family-owned & operated innovative and modern trout farm and production facility.

Noon Lunch – WNC Livestock Center – Canton
12:30 p.m. USDA Updates

Market News Updates – Russell Avalos, Assistant to the Director Livestock, Poultry, and Grain Market News Division

Specialty Crops Update – TBD

National Agricultural Statistical Service Update – Troy Joshua, Director, Statistics Division

AMS Updates – TBD

1:45 p.m. Mountain Research Station – Kyle Miller Superintendent

The Mountain Research Station acreage is primarily dedicated to row crops and horticultural crops, which range from 2,600 to 3,200 feet, are representative of the region. Research activities include work with field and forage crops, horticultural crops, Christmas trees, burley tobacco, and livestock.

3 p.m. WNC Farmers Market

The Western North Carolina Farmers Market is one of four state-owned/operated farmers markets in N.C. This 36-acre State Farmers Market overlooking the Blue Ridge Mountains is dedicated to supporting local farmers.

 

WNC Foodworks’ state-of-the-art test kitchen is equipped with cutting-edge culinary facilities and advanced technology.

5 p.m. Arrive back to hotel
6 p.m. Depart hotel for awards banquet
6:30 p.m. Awards Banquet – Governor’s Western Residence
9 p.m. Bus returns to hotel
9 – 11 p.m. Networking Session – Stuyvesant with Terrace/John Cecil Room

 

Wednesday, July 24

7 – 8 a.m. Breakfast – Burghley B Room
8 a.m. NAAMO Regional Meetings and Reports – Burghley B Room
9 a.m. NAAMO Business Meeting – Burghley B Room
9:30 a.m. National Association of State Departments of Agriculture – RJ Karney, Senior Director Public Policy – Burghley B Room
10 a.m. Keynote: Patrick Ford, Ford’s Produce Company/Bone Suckin’ Sauce – Burghley B Room
11 a.m. Presentations and Panel Discussion Private Sector – Burghley B Room

•          Leah Ashburn, Highland Brewing

•          Leah Howard, Cultivated Cocktails

Noon Lunch – on your own
State Branded Programs – Burghley B Room
1:45 p.m. Brand Guidelines and Style Guides – April Keeton, Got to Be NC Program Administrator
2:25 p.m. What is the Value You Provide to Your Members – Alicia Kimzey, GO TEXAN Coordinator
3:05 p.m. Networking and Events – Kathryn Idzorek, GO TEXAN Events
3:45 p.m. Break
4:00 p.m. How to Promote and Build Your Brand – Ron Simmons, NC Department of Agriculture & Consumer Services
5:00 pm. Beg, Borrow and Steal – Open discussion to share brand program successes
6:00 p.m. Dinner on your own
8 – 11 p.m. Networking Session – Stuyvesant with Terrace/John Cecil Room

 

Thursday, July 25

7 – 8 a.m. Breakfast
8 a.m. Tour Biltmore Farm Production Beef, Pork, etc. – Asheville
10 a.m. Return to Hotel and conclusion of program